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Procter & Gamble （P&G） has established a strong presence in the Indian market with a diverse portfolio of consumer goods that cater to local needs and preferences. The company offers products across various categories including fabric care, hair care, baby care, feminine care, and personal health.
In the fabric care segment, P&G\“s Ariel and Tide detergents are popular choices among Indian consumers. These products are specially formulated to work effectively in Indian washing conditions and water types.
For hair care, P&G markets several well-known brands including Pantene, Head & Shoulders, and Herbal Essences. These products address common hair concerns faced by Indian consumers such as dandruff, hair fall, and damage from pollution and hard water.
In the baby care category, Pampers diapers have become a trusted name for Indian parents. The company has developed variants specifically suited for Indian climates and baby skin types.
P&G also offers feminine care products under the Whisper brand, which has been customized to meet the specific needs of Indian women. The product range includes sanitary pads with various absorption levels and comfort features.
Additionally, P&G\“s personal health products like Vicks for cold relief and Oral-B for oral care are widely available across India. The company has adapted its product formulations and marketing strategies to resonate with Indian cultural values and consumer behavior. |
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发表于 2025-10-28 15:43:02