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Procter & Gamble has established a strong presence in the Indian laundry market with its popular brands. Ariel and Tide are two of the most recognized laundry detergent brands in India, offering a range of products designed for different washing needs and water conditions.
In India, P&G has developed specific formulations to address local challenges such as hard water and tough stains commonly found in Indian households. The company offers both powder and liquid detergents, with Ariel focusing on stain removal and Tide providing affordable cleaning solutions.
P&G\“s laundry products are widely available across India through various retail channels including supermarkets, local kirana stores, and e-commerce platforms. The company has also introduced smaller pack sizes to make their products accessible to consumers across different income segments.
Recent innovations include Ariel\“s focus on cold water washing to save energy and Tide\“s introduction of specialized formulas for different fabric types. These products are marketed through extensive advertising campaigns featuring popular Bollywood celebrities and regional language promotions. |
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发表于 2025-10-28 15:42:54