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Procter & Gamble, often abbreviated as P&G, is a multinational corporation renowned for its wide range of consumer goods. Founded in 1837, it has grown to become one of the largest companies in the world, with products spanning categories such as health, hygiene, and personal care. In Pakistan, P&G has made significant strides by adapting its offerings to local preferences, contributing to the economy through job creation and community initiatives.
In Pakistan, P&G operates with a deep understanding of the local culture, which is rich in traditions and values. For instance, the company tailors its marketing campaigns to resonate with Pakistani festivals like Eid, emphasizing family and cleanliness. This cultural sensitivity helps P&G build strong connections with consumers, ensuring that products like detergents and personal care items meet the specific needs of the Pakistani market. |
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