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Procter & Gamble faces significant competition in Pakistan from both international corporations and local companies. Major global competitors include Unilever, Colgate-Palmolive, and Johnson & Johnson, while local competitors such as Service Industries and Lakson Group pose strong challenges in specific product categories.
Understanding Pakistani local culture is crucial for success in this market. Pakistan\“s diverse cultural landscape includes strong family values, religious influences, and traditional customs that significantly impact consumer behavior and product preferences.
The competition in Pakistan\“s fast-moving consumer goods sector is intensifying as companies adapt their strategies to local cultural preferences, pricing sensitivities, and distribution networks across both urban and rural areas. |
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