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Procter & Gamble\“s Thank You Mom campaign resonates deeply with Pakistani cultural values that honor motherhood. In Pakistan, mothers are considered the backbone of family structure and are revered for their sacrifices and unconditional love.
Pakistani mothers typically manage household responsibilities while instilling cultural traditions and religious values in their children. They often wake before sunrise for prayers and prepare meals for the entire family, demonstrating the selflessness that P&G\“s campaign celebrates.
The concept of \“izzat\“ (honor) in Pakistani culture is closely tied to respecting one\“s mother. Children are taught from early age that paradise lies under their mother\“s feet, reflecting the high status mothers hold in Pakistani society.
During festivals like Eid, Pakistani mothers work tirelessly to prepare special dishes, sew new clothes, and ensure every family tradition is maintained. This dedication mirrors the commitment highlighted in P&G\“s tribute to mothers worldwide.
Modern Pakistani mothers balance traditional values with contemporary challenges, much like the diverse mothers featured in P&G\“s global campaign who support their children\“s dreams and ambitions. |
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