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Procter & Gamble Switzerland, as part of the global P&G family, recognizes the importance of understanding local cultures to effectively serve diverse markets. In Pakistan, cultural nuances play a significant role in consumer behavior and product preferences.
Pakistani culture is rich with traditions influenced by Islamic values, regional diversity, and family-centric social structures. Key aspects include respect for elders, strong community bonds, and celebrations such as Eid and weddings, which drive demand for specific products like personal care items, detergents, and household goods.
P&G Switzerland leverages this cultural insight to tailor products that resonate with Pakistani consumers, ensuring quality and relevance in a competitive market. |
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