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Procter and Gamble offers several popular shampoo brands in Pakistan that have adapted to local cultural preferences and hair care needs. Brands like Head & Shoulders, Pantene, and Herbal Essences are widely available across the country.
In Pakistan\“s diverse cultural landscape, hair care routines often incorporate traditional practices. Many consumers prefer shampoos that address specific concerns like dandruff, which is common due to weather conditions, or products that enhance hair shine and strength for long hair, which is culturally valued.
P&G has tailored its marketing and product formulations to resonate with Pakistani consumers, emphasizing ingredients like herbal extracts that align with local beliefs in natural remedies. The availability of these brands in both urban and rural areas through various retail channels makes them accessible to a broad demographic. |
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