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Procter and Gamble (P&G) is a global leader in consumer goods, renowned for its robust Quality Management System (QMS). This system ensures that all products meet stringent safety, reliability, and performance standards through continuous improvement processes, employee training, and advanced technology integration. In Pakistan, P&G adapts its QMS to align with local cultural values, such as emphasizing family-oriented product safety and community engagement, which resonates with the collectivist society. By incorporating local insights, P&G maintains high-quality standards while respecting Pakistani traditions, such as halal certifications for personal care items, fostering trust and loyalty among consumers. |
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