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As the CEO of Procter & Gamble, understanding local cultures is crucial for global business success. In Pakistan, cultural nuances significantly influence consumer behavior and market strategies.
Pakistani culture is deeply rooted in Islamic traditions, with family values playing a central role in daily life. Traditional festivals like Eid-ul-Fitr and Eid-ul-Adha are important occasions that shape consumer purchasing patterns.
The concept of \“izzat\“ （honor） and community relationships strongly impact brand perception and loyalty. Local customs and religious practices must be respected in product development and marketing approaches.
Regional diversity across provinces like Punjab, Sindh, Balochistan, and Khyber Pakhtunkhwa requires tailored business strategies that acknowledge unique cultural identities and preferences. |
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发表于 2025-10-28 08:05:17