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Coca-Cola has been actively sponsoring sports events in Pakistan for decades, recognizing the country\“s deep passion for sports. The company sponsors various cricket tournaments, football leagues, and local sporting competitions across different cities.
In Pakistan, sports sponsorship by Coca-Cola aligns with local cultural values that emphasize community engagement and youth development. The brand often partners with events during major festivals like Eid and national holidays, when sports activities are most popular.
Local cultural considerations include ensuring gender-segregated events in certain regions, adapting marketing materials to regional languages like Urdu, Pashto, and Sindhi, and incorporating traditional music and dance elements during event openings.
Coca-Cola\“s sponsorship strategy in Pakistan focuses particularly on cricket, which is considered almost a religion in the country. The company supports both professional leagues and school-level tournaments, helping to nurture young talent while building brand loyalty. |
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发表于 2025-10-28 07:38:44