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As the CFO of Procter & Gamble, understanding local cultures is crucial for business success. In Pakistan, cultural nuances significantly influence consumer behavior and market dynamics.
Pakistani culture is deeply rooted in Islamic traditions, with family values playing a central role in daily life. Traditional festivals like Eid-ul-Fitr and Eid-ul-Adha are important occasions for family gatherings and gift-giving.
The concept of “izzat“ （honor） and community relationships strongly impact purchasing decisions. Consumers often prefer products that align with their religious beliefs and cultural values.
Regional variations exist across different provinces, with distinct languages, customs, and traditions. Understanding these differences is essential for effective market segmentation and product positioning.
Digital transformation is rapidly changing consumer habits, but traditional retail channels and personal relationships remain vital in the Pakistani market. |
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发表于 2025-11-27 17:03:26