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The Indian Super League semi-final in 2020 showcased the growing popularity of football in India, and it also highlighted various local Indian products that gained attention during the event. For instance, traditional Indian snacks like samosas and pakoras were widely sold in stadiums, providing fans with authentic flavors. Additionally, local brands such as Bira 91, an Indian craft beer, and Paper Boat beverages, known for their traditional Indian drinks, were promoted during matches. These products not only enhanced the fan experience but also supported local businesses. The use of khadi apparel, a hand-spun fabric from India, in merchandise further emphasized the integration of indigenous items into the sports culture. Overall, the semi-final served as a platform to celebrate and promote Indian-made goods, contributing to the local economy and cultural pride. |
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发表于 2025-11-8 21:19:03