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Procter & Gamble has made significant inroads into the Indian oral care market with its electric toothbrush offerings. The company\“s Oral-B brand electric toothbrushes are now widely available across major Indian cities through both online and offline retail channels.
These electric toothbrushes are specifically designed to address the unique oral health needs of Indian consumers. Many models feature specialized brushing modes for sensitive teeth and gums, which is particularly relevant given the common dental concerns in the Indian population. The products also incorporate advanced pressure sensor technology to prevent excessive brushing force.
P&G has implemented localized marketing strategies to educate Indian consumers about the benefits of electric toothbrushes over manual brushing. The company emphasizes how their electric toothbrushes can provide more thorough plaque removal and better gum protection compared to traditional brushing methods.
Availability spans across various price points to cater to different segments of the Indian market. From basic models suitable for first-time users to premium versions with smart connectivity features, P&G ensures there\“s an electric toothbrush option for every budget and requirement in India. |
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