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In the Indian market, local products often face the challenge of feature prioritization. Manufacturers must carefully decide which features to include in their products to meet consumer demands while maintaining affordability.
Many Indian consumers prefer products with multiple functionalities at reasonable prices. This has led to a trend where companies always gamble the feature selection, trying to balance between advanced technology and cost-effectiveness.
Popular local products like smartphones, home appliances, and automotive accessories often incorporate this strategy. Companies analyze market trends and customer feedback to determine which features will drive sales and which might be unnecessary additions.
The success of this approach depends on understanding the unique needs of Indian consumers and their willingness to pay for specific features that enhance their daily lives. |
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