Procter Gamble Colombia

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Procter & Gamble has established a strong presence in the Indian market with its diverse range of products that cater to local needs and preferences. The company offers popular household brands that have become household names across India.

In the personal care segment, P&G India markets products like Head & Shoulders shampoo, Pantene hair care, and Olay skincare, which are specially formulated for Indian hair and skin types. These products address common concerns faced by Indian consumers, such as dandruff, hair fall, and skin pigmentation.

For home care, P&G\“s Ariel and Tide detergents are widely used in Indian households. The company has developed specific variants that work effectively in various water conditions found across different regions of India, including hard water areas.

In the feminine care category, Whisper sanitary pads are specifically designed to meet the needs of Indian women, providing comfort and protection during menstrual cycles. The products consider the climatic conditions and lifestyle of Indian women.

P&G has also adapted its packaging and marketing strategies to suit Indian consumers, offering products in smaller, affordable pack sizes and using local languages in communication to better connect with the diverse population across the country.