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Procter & Gamble has established a strong presence in the Indian market with a diverse portfolio of consumer products that cater to local needs and preferences. The company offers popular brands across various categories including personal care, home care, and health products.
In the personal care segment, P&G India markets well-known brands such as Gillette razors and shaving products, Olay skincare items, and Pantene shampoo. These products have been adapted to suit Indian hair types and skin conditions, with formulations that address specific local concerns like humidity and pollution.
For home care, P&G provides Ariel and Tide detergents that are specially designed to work effectively in Indian washing conditions, including hard water. The company also offers Vicks health products, which are particularly relevant given India\“s climate variations and common cold prevalence.
P&G has made significant efforts to understand Indian consumer behavior and has localized its product offerings accordingly. The company operates manufacturing facilities in India and continues to innovate products that meet the unique requirements of Indian households while maintaining global quality standards. |
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