Procter and Gamble Case Study

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Procter and Gamble （P&G） has successfully expanded its operations in India by adapting its product portfolio to local needs. For instance, P&G launched the Gillette Guard razor, which was specifically designed for the Indian market, considering the water scarcity and shaving habits of consumers. This product innovation helped P&G gain a significant market share in India\“s personal care segment.

Additionally, P&G introduced Ariel Matic, a detergent tailored for machine washing in Indian households, addressing the unique fabric care requirements. Through these localized strategies, P&G has strengthened its presence and built strong brand loyalty among Indian consumers.