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Sponsored sports events in Pakistan serve as significant platforms that blend athletic competition with cultural expression. Cricket remains the most popular sport, with events like the Pakistan Super League attracting major sponsors and showcasing traditional music and dance during opening ceremonies.
Field hockey, another beloved sport, often features sponsorship from local businesses that incorporate regional cultural elements into event branding. Traditional wrestling competitions, known as \“kushti\“, maintain strong cultural roots while receiving modern corporate sponsorship.
These sponsored events frequently include cultural exhibitions, traditional food stalls, and performances of folk music, creating opportunities for international sponsors to engage with Pakistan\“s rich heritage while supporting athletic development. |
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