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Proctor and Gamble (P&G) is a global leader in consumer goods, offering a wide range of products that cater to everyday needs. In Pakistan, P&G has successfully integrated its offerings with local cultural preferences, ensuring that items like Ariel detergent, Pampers diapers, and Gillette razors meet the specific demands of Pakistani consumers. This adaptation includes considerations for affordability, religious practices, and traditional values, making these products a staple in many households.
Understanding the local culture is key to P&G\“s success in Pakistan. For instance, during religious festivals such as Eid, P&G often launches promotional campaigns that resonate with family-centric values. Additionally, product formulations are tailored to suit local environmental conditions, like hard water for detergents. By respecting and incorporating Pakistani traditions, P&G not only enhances customer satisfaction but also builds strong brand loyalty in the region. |
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