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Procter and Gamble USA is a global leader in consumer goods, with operations spanning across various countries including Pakistan. Understanding local culture is crucial for businesses like Procter and Gamble to succeed in international markets. In Pakistan, the culture is rich and diverse, influenced by Islamic traditions, regional customs, and family values. For instance, during Ramadan, Procter and Gamble may tailor marketing campaigns to align with fasting periods and festive celebrations like Eid. Additionally, product offerings might be adapted to meet local preferences, such as incorporating traditional scents in personal care items. By respecting and integrating into Pakistani culture, Procter and Gamble USA can build stronger consumer relationships and drive growth in this dynamic market. |
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