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Procter and Gamble, a global leader in consumer goods, offers a range of diaper products that have gained popularity in Pakistan. In the local context, diapers are increasingly used by families, especially in urban areas, where modern parenting practices are embraced. However, cultural factors play a significant role in adoption. For instance, traditional methods like cloth diapers are still common in rural regions due to affordability and familiarity. Additionally, religious and social norms influence purchasing decisions, with many parents preferring products that align with Islamic values, such as those certified halal. Procter and Gamble has adapted by ensuring their diapers are gentle on skin, which is crucial in Pakistan\“s varied climate, and by engaging in community education about hygiene. Overall, while diapers are becoming more accepted, understanding local customs is key to their success in this market. |
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