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In 2021, numerous Facebook lottery scams emerged targeting Pakistani social media users. These scams typically involved fake notifications claiming users had won large cash prizes or luxury items.
Scammers often used the names of reputable companies like Coca-Cola, Samsung, or Microsoft to appear legitimate. They would request personal information or advance fees under the guise of processing the winnings.
Many Pakistani users fell victim to these schemes due to limited digital literacy and the appealing nature of the offers. The scams exploited cultural values where financial windfalls are often seen as blessings.
Official organizations repeatedly warned that Facebook does not conduct random lotteries and that any such offers are fraudulent. Users were advised to verify claims through official channels before sharing any personal or financial information.
The Pakistani government and cybersecurity agencies worked to raise awareness about these scams throughout 2021, educating citizens about safe online practices and how to identify fraudulent schemes. |
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