Procter and Gamble vs Johnson and Johnson: A Comparative Analysis
Procter and Gamble （P&G） and Johnson and Johnson （J&J） are two major multinational corporations in the consumer goods and healthcare sectors. P&G focuses on products like detergents, personal care items, and baby care, while J&J is renowned for pharmaceuticals, medical devices, and consumer health products such as baby shampoo and skincare. Both companies have a global presence, but their strategies differ; P&G often emphasizes brand innovation and marketing, whereas J&J prioritizes healthcare research and safety. In Pakistan, these brands are widely available, adapting to local preferences while maintaining international standards.In the context of Pakistan\“s local culture, consumer behavior is influenced by factors like affordability, religious values, and family traditions. For instance, products aligned with Islamic practices, such as halal-certified items, gain more trust. Both P&G and J&J have tailored their offerings in Pakistan by incorporating local ingredients and marketing campaigns that resonate with cultural norms, such as family-centric advertisements during festivals like Eid. This approach helps them compete effectively in the diverse South Asian market.
页:
[1]